Founded in 2011 by the Associazione Culturale ONTHEMOVE, the principal objective of Cortona On The Move is to spread and promote contemporary photography by bringing new creative talents and novel forms of visual communication to the forefront. Under the artistic direction of Arianna Rinaldo, the festival provides a continuing exchange between field experts and a ceaseless search for work which represents the ongoing evolution of the photographic language, all showcased within the enchanting Etruscan hilltown of Cortona.